Songkick introduces Tourbox and Facebook promotes posts
This week I wanted to cover some updates from Songkick and Facebook that affect musicians.
Making sure that your show info is correct throughout the web is a hassle, but Songkick just released a tool that helps solve this problem. Recently, Songkick, the website and mobile app that holds concert info, launched Tourbox. Tourbox is a widget that allows artists to share and update their tour information across many platforms such as Facebook, YouTube, Tumblr, Spotify, and more. The tool will help ensure that fans know of any show updates or changes. According to Billboard, “Songkick is used by six million music fans each month and offers concert information through songkick.com, its iOS app and such digital services as Spotify, YouTube, Vevo, Onesheet, Mobile Roadie, the Hype Machine and Songbird.” Check out Tourbox and publish your tour dates everywhere.
Facebook Promotes Posts and more
Despite tumbling stock prices, Facebook recently introduced a couple updates including: promoted posts for brand pages, the ability to schedule posts, and different page admin roles.
Facebook brand pages can now pay to promote posts. Similar to promoted tweets, Facebook’s promoted posts give more visibility to the update and is displayed prominently on fans’ feeds. In addition, these promoted posts will be labeled “sponsored”. Facebook brand page managers can pay from $5-$20 to get more people who like your page to see the post. Mashable has a great step-by-step guide on how to create a promoted post on Facebook.
Facebook also created the ability to schedule posts. This poses as a threat to Hootsuite which has been used by many because of its ability to schedule posts on various social media platforms and its analytics of these posts.
Another update from Facebook helps add security to brand pages. The social network updated pages to have different admin roles. There are 5 different admin roles each with different abilities. See the chart for more:
All these Facebook brand page updates affect musicians that have fan pages. Musicians can decide whether or not they want to promote their posts in order to increase visibility for certain updates. They can schedule posts while on the go or have someone go in and update their pages by assigning admin roles. Furthermore, musicians can update their pages while out on the road with the Pages manager app.
Songkick’s Tourbox and Facebook’s updates to brand pages will make a musician’s life easier by providing accurate show information and allowing for page management on the go. Check out these tools and let us know what you think.
Streaming Services & Tunezy
With more developments in music streaming services, an increasing number of people are shifting towards getting access to music instead of owning music. Integrations with Facebook have helped increase the popularity of streaming. Yesterday, Facebook added a ‘listen’ button to band/artist pages located next to the ‘like’ button. Fans can listen to songs by clicking the button and streaming from the service they use the most. Streaming services attached to the ‘listen’ button include: Rdio, Spotify, MOG, Slacker Radio, and Facebook Connect services.
With over 10 million users and a presence in 13 countries and growing, Spotify clearly has a large presence. Other streaming services like Rdio, MOG, and Deezer have a fan base as well. However, there’s a problem with existing streaming services. It is great that people can listen and discover new music through streaming, but the whole experience is still lacking. Jimmy Iovine was even quoted as saying:
“Right now, subscription music online is culturally inadequate. It needs feel. It needs culture. What Apple has in the downloading world is very, very good. But subscription has an enormous hole in it, and it’s not satisfying right now.”
One of the biggest streaming services, Spotify, is trying to enhance and monetize the listening experience by trying to convert subscribers to a premium model and adding apps. According to Ad Age, Spotify will be launching brand apps over the next couple of months. Spotify CEO, Daniel Ek, is introducing brand apps at Ad Age’s Digital Conference in New York. Brands include Intel, McDonald’s, Reebok, and Coca-Cola. (more here) However, it still seems that Spotify is favoring major artists over Independent Musicians. Since Spotify’s launch in the United States, Independent Musicians have already talked about how Spotify treats Independent Musicians unfairly. Spotify pays labels differently which results in major artists receiving more revenue than Independent Musicians. Also, the platform doesn’t really help artists connect with fans directly. There’s still a disconnect between Musicians and Fans.
Fans are the backbone of an artist’s career. At Tunezy, we’re developing a platform to help strengthen the relationship between Musicians and Fans. With Tunezy, Fans can make a direct impact on an Independent Musician’s career. In addition, Tunezy is bringing a more interactive experience to streaming with video content, audio, and the ability to support your favorite Musicians.
For more info, check out Tunezy here. If you’re an Independent Musician and you are interested in joining Tunezy so that you can connect with Fans and expose your music to more people, then please contact us at email@example.com.
Tell Your Story with Webdoc
Engaging Stories – it’s what gets people interested. Currently, it’s hard to keep people interested in your story with only text. Musicians are trying to find interesting ways to be heard through the clutter and creating rich media posts is one way to stand out. Last week, I talked about creating engaging content and I mentioned a tool called Webdoc. Webdoc is an easy tool that enables you to create rich media posts in seconds. Musicians don’t have to worry about HTML because the interface is WYSIWYG (What You See Is What You Get). You can include a URL or HTML if you really want to though.
Getting started on Webdoc is easy: All you have to do is connect with Facebook or Twitter or create an account. Once you are in, you can start creating a post. The blank white sheet can be designed any way you want. You can include text, pictures, music, and video. I think one of the best features is the fact that you can add elements from applications like Facebook, Songkick, Soundcloud, Instagram, Slideshare, Twitter, Vimeo, YouTube, and more. There are various customization options that include resizing posts, making it public or private, and adding different colors and fonts. Musicians can get really creative and create campaigns to release new music, announce show dates and upcoming performances, tell stories, or share whatever they want. I’ve used Webdoc before and I think it’s a great tool for Musicians to share content that can capture people’s short attention spans and caters to people that are more interested in visually appealing posts rather than just text.
Once you are finished creating your post, it is easy to share your creation with other people via social media, email, and embedding it on your site. Various Musicians and companies have used Webdoc such as Nirvana, One Direction, Megan and Liz, Universal, EMI, Sony, InGrooves, and Essence Media. Check out Webdoc’s page and PDF guide that are designed to help musicians.
This video gives an intro to Webdoc:
Since it’s SXSW, Musicians attending can take advantage of the opportunity by sharing Webdoc posts letting Fans know what they are doing in Austin, introducing people to their music, and more. Try out Webdoc and let me know what you think by commenting below. Thanks!