Streaming Services & Tunezy
With more developments in music streaming services, an increasing number of people are shifting towards getting access to music instead of owning music. Integrations with Facebook have helped increase the popularity of streaming. Yesterday, Facebook added a ‘listen’ button to band/artist pages located next to the ‘like’ button. Fans can listen to songs by clicking the button and streaming from the service they use the most. Streaming services attached to the ‘listen’ button include: Rdio, Spotify, MOG, Slacker Radio, and Facebook Connect services.
With over 10 million users and a presence in 13 countries and growing, Spotify clearly has a large presence. Other streaming services like Rdio, MOG, and Deezer have a fan base as well. However, there’s a problem with existing streaming services. It is great that people can listen and discover new music through streaming, but the whole experience is still lacking. Jimmy Iovine was even quoted as saying:
“Right now, subscription music online is culturally inadequate. It needs feel. It needs culture. What Apple has in the downloading world is very, very good. But subscription has an enormous hole in it, and it’s not satisfying right now.”
One of the biggest streaming services, Spotify, is trying to enhance and monetize the listening experience by trying to convert subscribers to a premium model and adding apps. According to Ad Age, Spotify will be launching brand apps over the next couple of months. Spotify CEO, Daniel Ek, is introducing brand apps at Ad Age’s Digital Conference in New York. Brands include Intel, McDonald’s, Reebok, and Coca-Cola. (more here) However, it still seems that Spotify is favoring major artists over Independent Musicians. Since Spotify’s launch in the United States, Independent Musicians have already talked about how Spotify treats Independent Musicians unfairly. Spotify pays labels differently which results in major artists receiving more revenue than Independent Musicians. Also, the platform doesn’t really help artists connect with fans directly. There’s still a disconnect between Musicians and Fans.
Fans are the backbone of an artist’s career. At Tunezy, we’re developing a platform to help strengthen the relationship between Musicians and Fans. With Tunezy, Fans can make a direct impact on an Independent Musician’s career. In addition, Tunezy is bringing a more interactive experience to streaming with video content, audio, and the ability to support your favorite Musicians.
For more info, check out Tunezy here. If you’re an Independent Musician and you are interested in joining Tunezy so that you can connect with Fans and expose your music to more people, then please contact us at firstname.lastname@example.org.