In mid November last year, Tunezy changed focus away from a social record label towards providing amazing fan experiences with artists around the world. We’ve been in the trenches with artists ever since, delivering unique experiences to their loving fans. Today, we’re happy to introduce a new feature, called “Wishlists”, that let us make fan experiences even better.
Wishlists let fans make requests for experiences from their favourite artists. Users can do this from an artist’s profile or via Twitter, by simply tagging their wish with “@artist_handle” and “#fanwish”. Once a wish is created, fans add important information to their wishes like what cities, dates, and types of communication are convenient. This critical information is then passed on to the artist who can choose to work these experiences into their busy schedules. If a wish can be fulfilled, the wishing fans will be notified by Tunezy. Making a wish isn’t a contract, it’s just a way for fans to share their dream experiences, with the awesome possibility that it could come true.
We built Wishlists because we observed that lots of fans were using comments to make their dreams heard on an artist’s Facebook, Twitter, and Youtube. The problem was that the artist didn’t know what to do with those requests; they wanted to engage with their fans, but without a platform to get the right information from fans and actually carry out those experiences, they hit a road block. With Wishlists, Tunezy now let’s artists get experience requests from their fans and seamlessly lets them turn it into an awesome, customized experience. It’s a win-win, and we love those.
Alongside this change, we’ve also removed music and Notes from the site. We know these are big changes, but they will let us spend our resources on delivering what matters most to our users. We removed music because users already have so many great options to listen and discover, and they already know which artists they like. Our goal is to give those fans a place to request and get fan experiences from those artists. With Notes, we were just not happy with how we were delivering value to users for earning them, so until we make them more meaningful to collect, they will be discontinued from Tunezy.
A personal thank you: To Darren Fung, Rahil Sondhi, Soheil Alavi, Neha Singh, and Monika Patel for working hard over the past couple months to deliver a great feature to our users.