Facebook’s IPO and App Center
Facebook is preparing to issue its IPO and it’s rumored to be this week. Facebook is already a powerhouse in the social media space and has 901 Million monthly active users worldwide. With an IPO, Facebook will have even more funds to expand and upgrade features, including acquiring more startups like Instagram to add to their repertoire.
In addition, Facebook recently announced its plans to open an online store called App Center. The App Center will be customized for users to help people discover apps. This will be another source of revenue for Facebook (where they will take 30% from app-related sales) in addition to its existing income from online advertising. Following Apple’s footsteps with this app store, Facebook will follow a similar philosophy where only high quality apps are allowed on the platform. However, developers can still build software with Facebook’s tools even if their programs aren’t approved.
Why does all this matter?
- For Independent Musicians, building a good relationship with Fans is crucial and to connect with them, Musicians need to go where their Fans are hanging out…which is usually on an online platform.
- If Facebook decides to acquire more startups like Instagram, it can help make your content (from channels like Instagram) more visible on the social network. Fans are always looking for interesting content to share.
- Apps are a great way to connect with Fans via mobile and let them experience your music and keep track of upcoming shows. With a Facebook App Center that is customized for users, Fans can discover your app and music easier assuming the customization is accurate.
- As Facebook expands and creates more features, it will become easier for Musicians to reach Fans worldwide.
What do you think of the Facebook IPO and upcoming app center? Leave a comment below.