After my last post went up, “2014 EMC Festivals to Mark in your Agenda”, I got a few puzzled looks and comments over social channels that went a little like this: “lol, you spelled EDC wrong” or “What’s EMC?”.
The industry term, electronic dance music (EDM), is what the genre is most commonly known as. We like to look at the bigger picture: Electronic music culture (EMC).
We coined the term “electronic music culture” to encompass the overall fan experience that comes from an artistic, visual, and interactive EDM performance. It’s defined as “a global generational movement driven by a rapidly developing community of avid followers among the millennial generation.”
EDM isn’t just about attending the concert put on by your favorite DJ. It’s the 3-day festival with not just one, but all (if you’re lucky) of the biggest names in the industry. It’s meticulously packing your outfits for the trip, getting to the venue, and taking in the sights and sounds while surrounded by tens of thousands of like-minded youth. It’s coming home from the festival, still reeling from all that happened, and looking forward to planning for the next one.
If you’re not sure where to start, check out Tomorrowland’s Global Journey. Festival-goers can purchase travel packages that cover details of a trip to Tomorrowland from the moment of take off to the return journey home. The packages can be customized to each person’s personal situation and preferences, with flight, train, and accommodation options. After purchasing your Global Journey package, all you need to do is show up and have a ball.
So, what is EMC, you ask? It’s the sum of each personal experience for all things EDM. Simply put, it’s the whole shebang.
What is electronic music culture to you? Let us know in the comments!
2014 EMC Festivals to Mark in your Agenda
It’s a new year and a new you, with resolutions to make 2014 your best year yet. What better way is there to kick it off than planning some trips to some of the world’s biggest and most anticipated EDM festivals? This list will have you jetsetting and road tripping around the USA, and who knows? You might just find yourself globetrotting across the big, blue pond.
What: Ultra Music Festival
When: March 28-30, 2014
Where: Miami, FL
Downtown Miami has been bumpin’ since 1999 with the Ultra Music Festival at the Bayfront Park. With over 330,000 in attendance at last year’s outdoor bash, Ultra is ramping up for another mind-blowing festival with headliners like Afrojack, Zedd, Armin Van Buuren, and Kaskade. Did we mention the unreal ocean view? If you’re itching for a more global experience, Ultra Buenos Aires (February 21-22) and Ultra Japan (September 27-28) are also happening this year. It’s never too early to book your flights.
Well, another year another series of events. Can’t believe it’s Tunezy’s second holiday season, and my have things changed, progressed, and grown on our end.
- Moving into the BNotions Office
- Hosting experiences with Landon Austin, Naughty by Nature, Clara C, Max Schneider, David Choi, and DigiFest to name just a few.
- Introducing Wishes
- Our BIG SFX Entertainment announcement
- Moving to New York City
And there’s still 2014 to look forward to! Can’t wait to share what’s brewing with you soon since we’ve migrated. Keep in touch:
SOME BIG NEWS:
Tunezy, a commerce platform for entertainers, has entered an agreement to be purchased by SFX Entertainment, the largest global producer of live events focused on electronic music culture (EMC). Since January 2012, Tunezy has been committed to helping musicians and fans connect over custom music experiences. The concept earned Tunezy coveted awards with Billboard Music and Canadian Music Week.
"We are very excited to be joining SFX Entertainment to further our passion to help musicians connect with fans around the world,” said Fung. “With the phenomenal growth of electronic music culture over the last few years, there is no doubt that we are joining a company that will create fun and authentic events and initiatives for music lovers. We believe that the company’s aspirations to revolutionize the music industry aligns strongly with our vision."
What’s that mean for our Tunezy users? We’ll still be offering the same service, and the site will continue to support musicians and artists in their quest to making a good living via experiences.
Be sure to learn more about our recent news through our press release: http://tnzy.co/TunezySFXRelease
FOR INTERVIEW REQUESTS:
Gloria Chik, Director of Marketing
firstname.lastname@example.org, 917 602 4049
Tunezy, is an award-winning social media company led by CEO Derrick Fung, focused on connecting music artists with their fans. Tunezy has worked with thousands of content creators with a combined following of over 10 million fans, including musicians, vloggers and online personalities.
Experiences are designed to generate revenue for tours, concerts, album releases, or for an artist releasing new content. For over the past year, we’ve helped artists build ticketed experiences for fans to enjoy new music, and to get to know their favorite artists even better.
Here’s Max, a musician who doesn’t often need any introductions. With over 390,000+ subscribers and 18M views, he’s got a pretty dedicated set of fans. He’s heading out on a 6 city tour with Jordan Pruitt and Victoria Justice, and will earn an extra $15,000 from pre-show concerts. Here’s the break down of how:
Is it just us or are our fans awesome?
Throughout the past year, it’s been proven here and here that the fans on Tunezy are creative, dedicated and sure know how to create lasting memories (more gang signs anyone?) We also know you bunch can get competitive, fierce and when you’re loyal - wow you’re loyal!
Well let’s battle it out shall we? We’ve rounded up the Top 5 Most Popular Fan Wishes for our You Tube stars right now to see who’s on top …
Viral this, viral that - is there a clear recipe for success when it comes to writing new music? Understanding the relationship between the makings of a song and its success on the charts is what the science of making a hit track is all about.
Certain features such as length, tempo, loudness and danceability are just some of the things UK based researchers at the University of Bristol have incorporated into what they call “the hit equation.” In all they found 23 key features that distinguish a song (see graphic.)
Hey Tunezy fans!
It’s almost officially the first day of Summer and we all know what that means… right? Rooftops, patios, Summer festivals, outdoor concerts … and hopefully a Tunezy Fan Experience!
We’re loving all the creativity from our fans and we’ve been getting some super creative wishes, so we’ve rounded up the Top 5 Funniest Fan Wishes. Read on to see if you make the list…
Tunezy Does Coachella.
It was our first time out at Palm Desert for the Coachella Music Festival, soaking up the sun and enjoying the incredible and perpetual line up of music. While passes had long been sold out, we were so lucky to get our hands on some VIPs so we could saunter in and celebrity spot.
The west coast is such an incredible place - from the hot spring/summer days to the cool desert evenings, not only did you have a wide array of fashion stomp the grounds, but a drastically different music experience as the sun set. Hint hint: Tunezy has a few West Coast Experiences coming right up in May as well with some of our new artists.
Here are a few of our grand highlights:
Glam rock comes to life with the help of the fantastic foursome from the Los Angeles-based band, Young Beautiful in a Hurry (YBH). If the name enough doesn’t make you kick start your day thinking Carpe Diem! then the genre-mixing sounds of this pop/rock group certainly will. YBH formed in 2011 under the wing of accomplished songwriter, guitarist, and vocalist, Brendan McCreary. Other band members include Bryan Taylor on drums, Pete Griffin on bass and Chris Norton on keyboards.
Self described as “rock, pop - in that order” YBH is not just about feel-good music. Addictively listenable, YBH’s sound is easily compared to that of a modern day Queen: infectious, life-changing and with a little bit of innovative quirk thrown in.
And if we were to just gather the facts here, their songs have been featured on everything and anything, including 90210, Battlestar Galactica, and The Walking Dead, to name a few.
Today we chat with Brendan, the mastermind behind the group as he tells us about his songwriting inspirations and what’s in store for this popular band, including their new EP!